The small variation: From 2009 to 2013, pro matchmakers JoAnn and Steve Ward managed VH1’s “Tough Love.” Over the course of six times, this mother-and-son duo highlighted their unique ability for promoting, suggesting, and often giving possible check to individuals interested in really love. If not in program company, the duo works Master Matchmakers to help singles discover a relationship through matchmaking and time training. Master Matchmakers offers customized advice and Vicky Vette nakedd fits to singles all over the country. Now, the team has also innovated a mobile software known as Love Lab that authenticates the identity of a stranger before you go on a date. In all aspects of matchmaking, the Ward family aids greater truthfulness and count on.


In 2003, Steve Ward thought he was on his method to getting a financial investment banker. He had been 22, only out of school, and planning to start their career, but initial he chose to help their mother out with her matchmaking company.

JoAnn Ward had a skill for dealing with people, although not with innovation. She was still utilizing processing cupboards, along with her daughter desired to improve this lady to an internet database and web site. The guy expected it to be a simple work. Subsequently, when a prospective customer asked him for a male’s perspective, he conducted 1st intake interview and begun to advise fits.

The guy found aided by the client and matched their on a primary date. She and her date struck it well and happened to be soon interested to get married. Steve’s initial introduction was actually a rousing success, and simply such as that he was addicted.

An extra generation matchmaker and CEO at Master Matchmakers, Steve guides folks toward satisfying connections with sincerity and authenticity. He could be well-practiced at giving guidance to singles. Alongside his mom, he co-authored a book known as “Crash Course in Love.” Throughout their efforts, the guy hopes to enhance the online dating knowledge for singles.

Master Matchmakers conducts face to face interviews and criminal background checks to completely learn consumers before giving them out on a romantic date. Certified mentors and certified therapists work as individual mentors and a separate staff of full time matchmakers function side-by-side with one of these coaches to ensure scrupulous, hand-selected introductions in conjunction with tailored guidance from years of expert knowledge.

By using a generally viewed television show, “Tough adore,” this tiny local matchmaker widened into a nationwide boutique, offering singles in all 50 says.

“We’re facing panel from 20 to 40 new business four weeks today,” Steve mentioned. “we have matured into a full level solution capable of aiding anyone who labors crazy.”

Today, simply by using innovation to boost the online dating lifetime of singles, Steve features pioneered a cellular software called appreciation Lab, which will verify an individual’s image, authenticate their unique identity with an individual knowledge test or mobile search, and operate a criminal background check as well.

“In an age of meeting over cellular very first regarding dating, we designed appreciate Lab to produce trust as something on whole matchmaking business,” Steve explained, “but also for those trying to find a high-touch, personal expertise we’re going to continue steadily to supply our very own best-in-class, personal training and expert matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching through “Tough Love”

Upon joining Master Matchmakers, Steve used his business instinct, social intuition, and style for informing it like it would be to show off what a matchmaker is generally and do. Thus, the guy and his family soon gained a lot promotion and interest, culminating in VH1’s real life tv series “Tough Love,” which went for six seasons.

From 2009 to 2013, Steve along with his mommy managed and produced this show about singles and couples in various stages of dating and union crises. They may be clear-cut individuals who know how to get results.

“Thanks a lot a great deal for guiding me personally along the ‘dating quest’ that triggered Ryan. We’re so happy. He contributes a whole lot to my life that i’d struggle to generate by yourself. We never believed in soulmates before, but child are We a believer now!” — Maya, a Master Matchmakers customer

After season one, Steve acknowledged the helpfulness of a love bootcamp, of hearing from a person who will tell you the real truth about your self plus interactions. He made a decision to include a night out together coaching service to fit and bolster their particular matchmaking.

“We wanted to offer alternative methods we could add importance to a person’s sex life,” he told united states. “We began to establish an application we thought ended up being extremely special and customized, in line with the method we were recognized for: tough really love.”

The interest in the tv show plus the growth of the net at that time allowed Master Matchmakers to syndicate their own services nationwide.

Date training, coordinating, and Vetting for folks in most 50 States

Master Matchmakers has evolved quite a bit since 2003, whenever posting and sending pictures via a personal computer had been monotonous and difficult. In the past, it was a market standard that matchmakers would not program their customers photos of the possible go out. The consumer needed to trust their pro examination of elegance and being compatible.

Today technical improvements enable Steve and his group to dig much deeper and provide much more than simply a photo. As a result of the very last detail, these matchmakers wish to know every thing to create an informed match. A full bio and background check is actually standard running means of this exclusive matchmaker.

Delivering personalized service to your entire nation, the Ward family is able to help a huge selection of eligible singles discover individual of their hopes and dreams.

An egalitarian matchmaker, Steve rejects the notion of an antiquated business design in which males pay exorbitant prices to fulfill ladies who shell out absolutely nothing. Master Matchmakers addresses females pretty and pleasantly.

“I focus on a top-quality woman,” Steve mentioned. “we appeal to women that tend to be highly determined, successful, attractive, knowledgeable, and looking to meet up their own equal or much better.”

Date Coaching

In their big date coaching, Steve places a focus on identifying opportunities being ready to accept functioning on them. The guy encourages self-awareness, perhaps not self-consciousness. He talks about changing the paradigm and eliminating self-imposed barriers so your client is able to meet “the main one.”

“My training gives them the opportunity to optimize the possibilities which come their own method and observe those options,” the guy demonstrated. “I’m a numbers guy, so it is everything about frequency and readiness.”

He and his awesome group of knowledgeable coaches meet face to face to recognize patterns, break bad routines, to make a plan for how to track down, type, and sustain a good commitment. It’s no surprise their website describes go out mentors as “the sword and shield in your relationship.”

“Most of the time we simply work at assisting men and women develop their own thoughts,” Steve stated, “to try to give consideration to the reason why it could work– not why it’s not going to operate.”


These matchmakers suggest for your needs. Their job would be to organize introductions with appropriate and vetted people. Clients consent upon a certain number of introductions beforehand, and also the matchmakers develop a tailored method backed by years of experience inside the matchmaking online game.

“We’re very tactical regarding it,” Steve mentioned, “and then we give comments as you go along. We supply the client real constructive feedback that they wouldn’t get some other way.”

Grasp Matchmakers grab their unique time interviewing and receiving to know their clients to make smarter fits. The purpose, Steve said matter-of-factly, is to obtain rid of the client by pairing all of them up with a compatible match.

Sometimes this simply means providing some advice (or a strongly worded real life check) to consumers. The mindset associated with unmarried is equally as important since character regarding big date.

Also important, Steve informed you, could be the capability to connect sensible expectations. “I discovered over the years simply to walk an excellent range between giving some body hope and offering somebody delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers completely investigates that person’s history. This includes everything from social media profiles to criminal record. The team features a great deal of information at their own convenience to make certain that almost all their customers take the up-and-up.

“By far and out, we have the best degree of direct access to controlled data — above other matchmaker in the united states,” Steve boasted. “we are generally, for all intents and functions, private detectives.”

Grasp Matchmakers merely symbolizes men and women after vetting their own back ground. Whoever signs on agrees to such an arrangement. Fostering rely on and honesty, these matchmakers make sure that their customers tend to be upstanding individuals worthy of getting coordinated. This excellent feature provides staff an aggressive edge for singles searching for some extra protection and in-depth analysis.

“we have included many innovation during the last number of years,” Steve mentioned. “which allows united states accomplish the tasks better plus efficiently than other matchmakers out there.”

Love Lab Uses background records searches to help keep Daters Safe

Recently, Steve has taken on a challenging undertaking, creating an online dating source for singles. He’s used the confirmation technologies utilized by Master Matchmakers and condensed it on to a mobile app known as enjoy Lab. Today anyone can use the internet to verify the identification of a date before conference physically.

This really is a significant item for singles who set on their own in danger by going on a romantic date with some one they do not truly know.

“we need to become a directory,” Steve explained, “to confirm matchmaking users and just help men and women have more price of all of these programs and services.”

Love Lab uses Master Matchmakers’ vetting processes to deliver the current dater some comfort. Before-going on a romantic date, people can login discover when someone is just who they claim is (and the things they claim to appear to be).  This free of charge mobile software was launched in September 2013 and has now already been broadening their get to since.

“we are amid an evolution of our own product,” Steve stated. “We want to become an impartial confirmation service for your dating industry.”

The application allows people self-verify their own identity and look abreast of the identification of someone more. Soon you can easily enter an unknown number, email, or login name connected with a Love Lab profile to see if some body you came across using the internet had been verified. Everyone must confirm unique details. Possible validate your photos, for-instance, by taking and publishing an instantaneous selfie to enjoy Lab definitely assessed and compared to your profile photographs for likeness.

With an intensive and conscientious confirmation process, these internet dating innovators hope to produce a product or service that decreases the dishonesty, fraud, and threat rampant in online dating sites.

“I’m not thus concerned about making a ton of cash at once. I am really establishing something that people are likely to want to make use of and recommend — and a service that eliminates a tremendously major issue.”

The Master Matchmakers group has actually a Close-Knit, group Feel

Master Matchmakers is a family-run company. JoAnn Ward may be the chairman, the woman boy is the President, and her girl is the Executive Director of Client Relations. Quite a few of their particular matchmakers and date coaches being with all the organization for decades and so are significantly dedicated to the success of every customer.

“We operate Master Matchmakers like a family group. We now have a very boutique-style strategy,” Steve explained, including, “My mommy features constantly said that the one thing that innovation can not replace is quite personal solution.”

JoAnn features a radiant individuality that establishes the tone when it comes to business as one. The Ward family is about informing it think its great is and assisting people when it is drive.

“We take an equal show on the responsibility into the organization,” Steve mentioned, “but she is much more involved in production the success within our client’s physical lives.”

Not too long ago, Steve has taken more of a step right back from client try to focus on the development of the Master Matchmakers business and expansion regarding the prefer Lab program. He allows their mother grab the reins from the customer part, the actual fact that they don’t really always agree about the the proper strategy.

“We have disagreements relating to our clients always in fact,” he mentioned good-naturedly. “When we differ, though, i allow her to win because we made a great deal in the past that she’d have last suppose during the matchmaking company and I also will have final say throughout the activity endeavors.”

That arrangement seems is good for all included â€” this mother-son staff balances one another off to provide daters individualized help and scientific convenience.

Success is determined by How Delighted the Clients Are

Over recent years, Steve has actually experienced lots of achievements stories of happy partners whom came across, fused, and discovered love due to Master Matchmakers. Their particular customer reviews page is full of reviews from content consumers.

“I’d like to genuinely believe that 99percent of those just who retained me personally should do everything over again,” the guy stated, “and I also’m pleased with that.”

The guy told all of us about a particular young woman who was wise and profitable but in demand for some guidance in her own love life. Steve got her on as a client and began training the lady becoming a lot more open-minded. He matched the girl with some unmarried dudes but had not located a fantastic fit.

To gain insight into the woman personality, Steve requested the girl to present an individual guide letter. Her response astonished him. “She believed comfortable enough to visit an ex who was currently remarried,” the guy recalled. “She truly opened to him and acknowledge that she is going through this knowledge, doing some soul-searching and showing on which she could perform in different ways meet up with ‘the one.'”

The woman ex finished up providing the lady path back into really love. The guy suggested she fulfill a buddy of their. The capture had been this particular buddy lived-in Seattle while she lived in New York. However, she’d been coached become open-minded to opportunities, thus she approved have a chance. After several winning dates, she ended up moving to end up being closer to this guy, who is today her fiancé.

“She gave me this beautiful recommendation for conference this individual,” Steve mentioned. “The fact that I could indirectly influence some body so as that, even without introducing her to ‘the one,’ she nevertheless credits me personally — in my opinion, definitely something to be happy with.”

Master Matchmakers Blends Personal provider With Technology

Instead of becoming an investment banker, Steve Ward has actually utilized their abilities as a business person, representative, matchmaker, and time advisor to push Master Matchmakers in to the technical age. Their own recently created application, appreciation Lab, could be the next move in providing singles a secure matchmaking ecosystem with complete criminal record checks.

“we are in a position to look into people’s background extremely thoroughly — significantly more completely than nearly any different matchmaker available to choose from,” Steve stated. “i have in essence shrunk that technologies into admiration Lab, but Master Matchmakers nevertheless uses it for the customers’ functions nicely.”

With initial advice, hand-picked fits, and proven dates, Steve appears to corner industry on matchmaking from start to finish.

“the focus is really to be able to give helpful resources to individuals in whole relationship environment,” the guy mentioned. When the large praises of their previous consumers are any sign, he is been tremendously profitable yet.